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Single Family ResidenceResidential
$378,392
TopHap EstimateOur estimate of what this home would sell for today, based on nearby sales, the home's size and features, and local price trends. It is a starting point, not an appraisal.· confidence 90How well the pricing models agreed with each other on this home. Higher means the estimate rests on stronger, more consistent data.· as of Jun 23, 2026
Last sold for $347,500 on Oct 21, 2022

701 S MAIN ST

RIVER FALLS, WI 54022
0
Baths

Valuation

$378K
$341K low$416K high
Last SaleThe most recent sale price and date from the recorded deed. Transfers between family members or companies may not reflect market value.$347,500 · Oct 21, 2022
Est. Owner EquityRoughly how much of the home's value the owner would keep after paying off known loans. It is our estimate minus the loans still owed.$103,352
Est. Lendable EquityThe part of the owner's equity a lender would typically let them borrow against — about 80% of their equity.$82,682
Loan-to-ValueHow much is still owed on the home compared to what it is worth. 80% means loans equal 80% of our estimate, so it shifts when the estimate does.73%
1st MortgageA loan still believed to be open on this home, in the order lenders get repaid. The first position is paid back before the second.$275,040
WESTCONSIN CU · recorded Oct 21, 2022

Tax & Assessment

Property TaxThe property tax billed for this tax year. It usually pays for schools, roads, and local services.$4,017 (2023)
Assessed ValueThe value the county assigns to this home to calculate property tax. It is often lower than what the home would sell for.$195,900 (2023)
Assessed LandThe share of the county's assessed value that comes from the land itself, not the buildings.$43,600
Assessed ImprovementsThe share of the county's assessed value that comes from the buildings and other structures on the land.$152,300
Previous AssessedThe county's assessed value from the year before, useful for seeing how the assessment changed.$195,900
Assessor Market ValueThe county assessor's own opinion of market value. It is separate from our estimate and updates on the county's schedule.$199,014

Property Facts

Property TypeThe broad category the county puts this property in, such as residential or commercial.Single Family Residence
CountyPierce
HeatingThe type of heating system in the home.None
PoolWhether the property has a pool, and what kind, such as in-ground.No

Transaction History(5)

Sales and refinances filed with the county for this home. Not every transfer is a normal sale, so check the type before comparing prices.

Assigned SchoolsThe public schools this address is zoned for. Boundaries change, so confirm with the district before you count on it.

E
Rocky Branch Elementary SchoolC
Elementary · Grades KG–5 · 0.6 mi
M
Meyer Middle SchoolB+
Middle · Grades 6–8 · 0.9 mi
H
River Falls High SchoolA
High · Grades 9–12 · 1.1 mi

District: River Falls School District

Neighborhood · ZIP 54022These are comparison scores, not percentages. 100 equals the national average, so 150 means about 50% above average.

CrimeLocal crime compared with the rest of the country, where 100 is average. It reflects things like population density, income, and how crime gets reported.104
Air pollutionOverall air pollution compared with the rest of the country, where 100 is average. Lower is cleaner.84
EarthquakeEarthquake risk and likely building damage compared with the rest of the country, where 100 is average. Scores can run far above 100.7

Index scale: 100 = US average (tick). Lower is better.

Homes occupiedThe share of homes here that someone lives in. The rest sit empty, including vacation and for-sale homes.96%
Bachelor's or higherThe share of adults 25 and older whose highest degree is a bachelor's degree.34%
Poverty rateThe share of people whose household income falls below the federal poverty line, which varies by family size.12%
UnemploymentThe share of men 16 and older who are out of work and actively looking. Only men are counted in this figure.1.0%
PopulationHow many people live in this area.25,423
DensityPeople per square mile. Higher numbers mean a more crowded, urban area.186 / mi²
Median incomeThe middle household income here — half of households earn more, half earn less.$93,602
Average incomeThe average household income. It runs higher than the median when a few high earners pull it up.$112,867
Average tempThe average temperature here across a full year.44°F
Annual precipHow much rain and melted snow falls here in a typical year.32 in
SunshineThe share of daylight hours that get direct sun in a typical year, counting cloud cover.54%

Ownership

OccupancyWhether the owner appears to live here or somewhere else. It is inferred from the mailing address on record.Absentee owner
Company ownedWhether the owner is a company or trust rather than a person.Yes

Data by ATTOM. Valuations are automated estimates, not appraisals. Photos from Google Street View and may not depict the current property state.

How this home compares

701 S Main St measured against every home in its neighborhood, its ZIP code and its county, using county assessor records refreshed nightly. A home can stand out in one of those areas and look ordinary in another, because each one holds a different mix of homes.

  • Worth more than 78% of homes in Pierce County

What homes are worth in River Falls 54022

Each bar is how many homes fall in that price range. The marker is this home.

This home
$132K$745K

This home is worth more than 71% of homes in River Falls 54022.

How it measures up in River Falls 54022

The dot is this home. The mark in the middle is the typical home in River Falls 54022.

Estimated value$378,392
CheaperTypical $292,376Pricier

Pricier than 71% of homes nearby

How 701 S Main St ranks against every home in each area.
MeasureThis homeRiver Falls 54022Pierce County
Estimated valuepricier than$378,39271% of homes78% of homes

About 701 S Main St

How much is 701 S Main St, River Falls, WI worth?

The TopHap Estimate for 701 S Main St, River Falls, WI is $378,392 as of Jun 23, 2026. The likely range is $340,552 to $416,231. The estimate is modelled from recorded sales, assessments and the property's own characteristics — it is not an appraisal.

When did 701 S Main St, River Falls, WI last sell?

701 S Main St, River Falls, WI last sold on Oct 21, 2022 for $347,500, according to the county's recorded deed. TopHap holds 4 recorded sales for this parcel.

What schools serve 701 S Main St, River Falls, WI?

701 S Main St, River Falls, WI is assigned to Rocky Branch Elementary School (elementary), rated C; Meyer Middle School (middle), rated B+; River Falls High School (high), rated A. All sit in River Falls School District. Attendance boundaries change — confirm with the district before relying on an assignment.

What are the property taxes on 701 S Main St, River Falls, WI?

The 2023 property tax bill for 701 S Main St, River Falls, WI was $4,017. The county assessed it at $195,900.

More homes on S Main St

Closest homes

More homes in River Falls 54022

Assigned schools

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See this home in context

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